How to Track Brand Awareness | Ep. #268

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 April 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from Marketing School. Time Stamped Show Notes: 00:27 – Today’s topic: How to Track Brand Awareness 00:37 – Neil firmly believes in branding 00:57 – There are few things you can do to track brand awareness 01:00 – One is to survey people in your industry asking how well they know your brand 01:10 – Second is to use Google Trends to scope out the businesses you want to check and compare with your brand 01:35 – What Eric learned from Brendon Burchard, a fellow marketer 01:43 – A brand isn’t just a logo, it’s a story 02:26 – When tracking brands, use Google Alerts or Mention to track keywords 02:41 – You can be updated in real time when someone mentions your brand 03:00 – You can then start a relationship with someone who mentions your brand and help them if needed 03:21 – Use Google Search Console to check on your monthly impressions 03:46 – Marketing School is giving away a free tool called LeadQuizzes which allows you to make quizzes for your target market 04:05 – A one year annual prescription will go to 5 people 04:16 – To win, rate, review, and subscribe to Marketing School 04:21 – Text MARKETINGSCHOOL to 33444 04:38 – That’s it for today’s episode! 3 Key Points: Branding is significant to one’s success – your brand should stick in people’s minds. Track yours and your competitors’ brands to find out how to stay ahead. Build a relationship with those who mention or appreciate your brand—it can be a potential partnership. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how you can track your brand awareness.
1:02.0	So, Neil, what are your thoughts around brand awareness in general?
1:05.0	Yeah, so I'm a big believer in branding.
1:08.0	You don't sign up for a visa or amex credit card by googling credit cards.
1:12.0	You sign up for them because you know the brands you wear Nike shoes
1:14.8	because you know that they're amazing shoes when it comes to sports do the fact that you
1:19.7	see commercials of them everywhere and every major athlete is wearing Nike products.
1:25.5	So when it comes to tracking brand awareness, there's a few things you can do.
1:30.1	One, you can survey people within your industry and ask them how familiar they are with your
	...

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