How to Track Attribution on Facebook and Google

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 14 June 2019

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google?

To explore the concept of attribution on Google and Facebook, I interview Chris Mercer, the world’s leading authority on Google Analytics.

Show notes: https://www.socialmediaexaminer.com/358

Check out Google Analytics for Marketers Seminar: https://www.socialmediaexaminer.com/gaseminar/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:41.4	I've carefully recruited dozens of speakers who are committed to helping you when you attend
0:47.4	Social Media Marketing World. Visit social media marketing world. info right now and see what's waiting for you.
0:55.0	Welcome to the Social Media Marketing Podcast, helping you navigate the Social Media Jungle.
1:05.6	And now here is your host Michael Stelsner.
1:09.4	Hello Hello Hello!
1:10.7	Thank you so much for joining me for the Social Media Marketing Podcast, brought to you by Social Media Examiner.com.
1:17.2	I'm your host, Michael Stelsner, and this is the podcast for marketers and
1:21.2	business owners who want to know what works with social media.
1:25.0	Today I'll be joined by Chris Mercer and we're going to explore the concept of
1:31.0	attribution on Google and on Facebook.
1:34.0	It's a tricky thing.
1:36.0	We're going to get into a lot of interesting tips and techniques and thoughts
1:40.0	about how do you track, what gets credit for the sale, especially when there's multiple points along the
1:46.7	sequence that lead to the sale.
1:48.9	I think you're going to find it fascinating.
	...

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