How-to Thrive in the Future of Podcasting: Insights from PodcastOne Top Industry Executives, Kit Gray & Robert Ellin

The James Altucher Show

James Altucher

Society & Culture, Talk Radio, Writer, Philosophy, Comedy, Chess, How To, Entrepreneurship, Jay, James, The James Altucher Show, Altucher, Author, Jay Yow, Education, Jay The Engineer, Business, James Altucher

4.6 • 2.7K Ratings

🗓️ 24 May 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

A Note from James:

So I’ve been podcasting for, gosh, 11 years—over 1500 episodes. And through that whole journey, PodcastOne always stood out to me. They recently went public, and today I’ve got Rob Ellin and Kit Gray joining me. What’s the future of podcasting? If you're thinking about starting a podcast—or wondering how to grow one you already have—this episode's for you. These guys helped shape the entire industry, and they're sharing what works now, what doesn't, and how creators and networks can stay ahead.

Episode Description:

James Altucher sits down with Kit Gray and Robert Ellin, the powerhouse duo behind PodcastOne, to explore where podcasting is headed next. From YouTube’s dominance to AI-driven analytics, they dissect the changing landscape of content creation, monetization, and brand-building. They also discuss PodcastOne’s public market journey and how creators can turn niche ideas into multi-platform empires. Whether you're a podcast listener, creator, or investor, this episode gives you a real look at how podcasting is evolving from bedroom hobby to billion-dollar business.

What You’ll Learn:

Why YouTube has become the most important platform for podcasters
How to build a podcast brand that lasts—and makes money
Why Gen Z is reshaping the future of content creation
The real metrics that drive podcast growth and advertiser interest
How PodcastOne is planning to become a billion-dollar company

Timestamped Chapters:

[00:00] Introduction: The Future of Podcasting
[00:06] The Rise of YouTube in Podcasting
[01:08] James Altucher’s Podcasting Journey
[01:53] Interview with Rob Ellin and Kit Gray
[02:13] Evolution and Challenges in Podcasting
[02:49] The Impact of Video and Live Shows
[05:36] The Importance of Audience Engagement
[06:19] Diverse Podcast Formats and Their Success
[07:35] Building Relationships and Networks
[09:32] Monetizing and Expanding Podcast Content
[22:05] The Role of Gen Z in Podcasting
[25:10] Debating College and Entrepreneurship
[25:43] The Evolution of Media and Content Creation
[26:53] The Power of Celebrity Influence
[27:55] Building and Branding in the Modern Era
[31:03] The Impact of Podcast Advertising
[34:07] The Future of Podcasting and AI
[40:34] The Growth and Influence of PodcastOne
[41:59] Podcasting During COVID and Beyond
[45:13] PodcastOne’s Public Journey and Future Plans

Additional Resources:

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Transcript

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0:00.0	Today on the James Altiger show.
0:04.3	What's the future of podcasting?
0:06.4	YouTube is just in the last three years, you know, since they really adopted podcasting, has changed everything.
0:12.7	It makes a lot of sense, right?
0:14.0	I mean, anybody that has kids or knows people in that 20 to 35-year-old age, that's where they consume everything. You know,
0:22.9	TV programs to their YouTube stars, to how to learn anything now. Dinner conversations have
0:29.9	all changed. They're no longer on television radio and now on podcasting, right? Everybody's talking
0:34.6	about it's Rogan or it's Corolla or so on. And if you don't keep it interesting and doing a good job, it can fall off really fast.
0:42.4	We're going to build a multi-billion dollar company, and that's our goal.
0:45.0	We're on a way to be in a quarter of a billion-dollar plus business.
0:51.4	This isn't your average business podcast, and he's not your average host.
0:56.5	This is the James Altager show.
1:08.4	So I've been doing podcasting for, gosh, 11 years.
1:13.6	I cannot believe it, over 1,500 episodes.
1:16.1	And all along during this journey, I've always been impressed by the Podcast Network Podcast
1:21.5	1.
1:22.5	And today we have on Rob Ellen and Kit Gray.
1:26.6	Their company has also recently gone public. and they're here today to tell us,
1:30.8	what is the future of podcasting?
1:33.1	And if you're starting podcasting now, how to get involved.
1:35.9	And if you've had a podcast for a while, how to grow bigger,
1:38.6	everything you need to know to basically convince yourself that podcasting is still the way of the future.
	...

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