How to Think Like a Publicist

Otherppl with Brad Listi

Brad Listi

Arts, Society & Culture, Books

4.8 • 554 Ratings

🗓️ 29 November 2023

⏱️ 114 minutes

🔗️ Recording | iTunes | RSS

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Summary

A new 'Craftwork' episode, all about the art of book publicity. My guest is longtime literary publicist Lauren Cerand. Lauren has more than twenty years of experience running her own thriving global communications consultancy, driven by an intensive personal focus on each client’s needs and desires, a vast network of relationships, and a well-honed gift for making creative, strategic decisions. She is known for working with authors early on, or at pivotal moments in their careers, including Atticus Lish, Min Jin Lee, and Tayari Jones, and this year, launched and led the inaugural cohort of Get the Word Out for Poets & Writers, a new publicity incubator for debut authors. *** Otherppl with Brad Listi is a weekly literary podcast featuring in-depth interviews with today's leading writers. Available where podcasts are available: Apple Podcasts, Spotify, YouTube, etc. Subscribe to Brad Listi’s email newsletter. Support the show on Patreon Merch Twitter Instagram TikTok Bluesky Email the show: letters [at] otherppl [dot] com The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The Philly Cheese Stack is back at McDonald's and it's still intensely cheesy. Imagine the cheesiest thing ever.
0:05.5	Now cover it in cheese. Add two beef patties, cheddar cheese sauce, crispy onions and even more cheese.
0:10.5	The Philly Cheese Stack. Did we mention it's cheesy?
0:14.4	Available until the 16th of March, 26 from 11 a.m. fees apply to delivery orders.
0:18.1	Price and participation may vary. Subject to availability.
0:22.2	Hey everybody. Welcome to delivery orders. Price and participation may vary. Subjects availability. Hey everybody, welcome to The Other People Show. I'm Brad Listy here in Los Angeles. It's nice to be
0:28.7	with you. Thank you for listening. Today I have another craft work episode for you.
0:55.0	A conversation called How to Think Like a Publicist, featuring Lauren Sarand, a literary publicist with more than two decades of experience running her own thriving global communications consultancy. Lauren Sarand is known for her personal touch,
1:00.0	her communicative elegance, her style, her joie de vivre.
1:05.0	There's all sorts of things she's known for,
1:07.0	but she is excellent at paying close personal attention to her clients, to their needs, to their goals and desires.
1:16.5	She has cultivated over the course of her career a vast network of relationships in and around publishing.
1:25.0	And she is expert at publicity and at making the kinds of strategic creative choices
1:30.4	that will garner attention for a book, an author,
1:35.2	and his or her body of work.
1:38.2	Lauren Serand works with authors early on in their careers
1:41.2	or at pivotal moments in their careers.
1:44.7	Her notable clients include Atticus Lish, Minjin Lee, and Tayari Jones.
1:53.0	And this year, Lauren Sarand launched and led for poets and writers the inaugural
2:00.1	cohort of Get the Word Out, a new publicity incubator for debut authors.
2:06.8	My conversation about how to think like a publicist with Lauren Sarand is coming up in just a bit.
2:16.6	A quick reminder before we get going that I do a weekly email newsletter.
	...

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