How to Think Clearly in an Age of Misinformation with Mike Caulfield
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.5 • 679 Ratings
🗓️ 15 December 2025
⏱️ 47 minutes
🧾️ Download transcript
Summary
How do you know what to believe online?
In this re-run episode of Remarkable People, Guy Kawasaki talks with Mike Caulfield, research scientist at the University of Washington’s Center for an Informed Public, about the SIFT method—a practical framework for evaluating online information.
Mike explains how to stop, investigate sources, find trusted coverage, and trace claims back to their origins, drawing from his book Verified: How to Think Straight, Get Duped Less, and Make Better Decisions about What to Believe Online.
We’re revisiting this conversation because its insights are just as relevant today, offering clear, actionable tools to help you navigate misinformation and become a more discerning consumer of digital content.
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Transcript
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| 0:00.0 | As we head into the new year, leaders everywhere are wondering how to help their teams do the best work of their lives. |
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| 0:29.0 | Invest in your people and watch remarkable things happen. |
| 0:32.4 | Project Management Institute. |
| 0:34.3 | Learn more at pMI.org. |
| 0:53.7 | It's Guy Kawasaki, and today we're revisiting a timely and essential conversation in a world that's overflowing with information and |
| 0:56.3 | disinformation and misinformation, few people can offer a clearer, more practical guide than Mike |
| 1:04.2 | Caulfield. Mike is a research scientist at the University of Washington's Center for an |
| 1:10.6 | informed public. |
| 1:12.2 | He's also the co-creator of the SIFT methodology, |
| 1:16.3 | a simple but powerful framework for evaluating what we see online. |
| 1:21.6 | He and I break down how to think straighter, get conned less, |
| 1:25.4 | and make smarter decisions about what to trust and believe online. |
| 1:30.1 | He's drawing on insights from his book Verified, co-author with past guest, Sam Weinberg. |
| 1:37.2 | If you want a quick and actionable way to cut through the noise of the modern social media and |
| 1:42.8 | internet, well actually in all mass media |
| 1:45.8 | news also, this rerun is worth every minute. Let's dive back in with Mike Caulfield. |
| 1:56.2 | Are you drinking liquid death? |
| 1:59.5 | No. I mean, yeah, I guess Dr. Pepper, is that liquid death? No. I mean, yeah, I guess. |
... |
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