Hey guys, welcome back to my channel. My name is Tatum Tamia. I am the host of the

Blessed and Blessed podcast and the CEO and Grand Media. Make sure that you like, subscribe,

hit that notification bell so that you don't miss when I post another video.

In the last video, I talked about just really was writing, really, about just understanding

if you're in a season where you have to just stay the course on what God is calling you to do,

or if there are some things that you need to change foundationally within your business in order

for you to reach your goals. So we talked about a little bit about what it looks like when you

just need to relax. But today, I do want to talk about how to know though if you do need to rebrand

or fix something in the foundation of your business. I mentioned it in another video, but if your

company is like up and down like this, something is broken in the foundation that is not,

the system is broken to where it's not allowing you to be on a clear trajectory upward.

And because they're trends, right? So there might be dips and you know, and it goes back up and

it dips and it goes back up, but you want to have a trend upward. But when there's like peaks and

valleys just like steep and low, something is wrong. So first, let's talk about the difference between

a rebranding and a refining. A rebrand is when you start fresh, toss it out, you start fresh,

building that brand from ground zero. A refining is taking what's already there and just making changes

to it. So getting rid of this, making this color more prominent than the other, changing the tone

from this to that, whatever that may be, it's just refining what's already there and allowing

what's there to be the foundation and just tweaking it a bit. Rebranding is, we talk soon to join

out and we started from zero. So the first place to start to kind of figure out how to identify the

cracks in the foundation is dual swan analysis. I love it. I love swan analysis because they not

that deep is simple. Stripes, weaknesses, opportunities, threats. That's it. And you sit there and you

...