How to take creative leaps — and land them, w/Future Shape's Tony Fadell
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 16 August 2022
⏱️ 41 minutes
🧾️ Download transcript
Summary
Creative energy is the raw fuel of entrepreneurship, but if you fail to direct that energy effectively, you risk chasing multiple ideas and delivering none. Tony Fadell learned this lesson time and again through his journey to co-create the iPod, iPhone, and Nest. He shares how he struck the tricky balance of channeling his creative experimentation into world-changing products.
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.7 | So search for rapid response in your podcast player |
| 0:28.0 | and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:34.0 | Shape dogs are instinct dogs. |
| 0:39.5 | They're bred to work shape. |
| 0:40.6 | A working dog is a hunter. He's a predator to the stock. It's how you control that |
| 0:47.1 | instinct. That's Paul Domity, a farmer and sheepdog trainer based in Bangendor, Australia. |
| 0:57.0 | Paul has trained generations of border collies to herd sheep and compete in trials. |
| 1:02.0 | The first step in training is finding a dog with the right instincts. I could put a piece of rum steak down in front of one of my dogs. |
| 1:19.0 | And there's no way he would stop and eat that bit of meat |
| 1:22.0 | in preference to go to chase the sheep. |
| 1:25.0 | His instinct is to want to work that stock. |
| 1:30.0 | But that instinct can't be left to run unchecked, which is where the training comes in. |
| 1:35.6 | If they had no training, they had no ability, and they were just a pack of dogs, |
| 1:40.9 | they'd want to go out there and just chase them till the sheep lay down, |
| 1:44.3 | then they'd want to bite it and bite it and bite it. That's what they are. They're a hunter. |
| 1:48.0 | Paul lives and works with each of his dogs, building a relationship, and understanding that means the dogs look to him for direction. |
| 1:55.5 | He can rein in the dog's instinct or unleash it at a single command or even a whistle. When you're on a sheep dog trialing situation, |
| 2:07.0 | the dog has to respond to every little whistle stop |
... |
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