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The GaryVee Audio Experience

How to take an idea from “Smoke to Fire” | GaryVee RAW Thoughts ft. Team GaryVee

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 12 November 2020

⏱️ 18 minutes

🧾️ Download transcript

Summary

Today’s episode is a meeting that I recently had with TeamGaryVee where we talk in-depth about “the process” and how I mentally take an idea from “Smoke to Fire”. This talk really provides a behind-the-scenes view of how my team and I ideate content. Tweet me if you’d like to see more episodes like this. Enjoy! Let me know what you thought.

Tweet Me! @garyvee

Text Me! 212-931-5731

My Newsletter: garyvee.com/newsletter

Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:05.0

I used to term smoke-defirus percolating to action.

0:09.0

And there was a clip that I thought we were going to be able to grab that showed it in real life.

0:15.0

And then I could have wrote the article, is that how you remember it?

0:18.0

Yeah, I think it was from the Instagram meeting, Gary.

0:22.0

We can go back and find that clip in there.

0:26.0

Cool. So in that, you know, and then I think you should watch that clip.

0:30.0

And I think I need a series of questions.

0:32.0

But I think to give you a little for the blog post, Nini, it's, look, I use this term, you know, smoke to fire.

0:39.0

The way other people use the term percolating ideas to action.

0:43.0

It's kind of how I work.

0:45.0

I think one of the reasons I'm able to, I also use the analogy, I use a lot of analogies.

0:50.0

I also use the analogy of having 31 balls in the air and dropping seven and it's not.

0:55.0

Well, the reason I can hold 24 balls in the air is because I'm always on smoke.

1:00.0

I'm always ideating. I'm always adding another layer.

1:03.0

I'm always at a boom, whether it's myself, whether it, what was cool about that moment is people can watch it actually happen.

1:11.0

Oh, shit. This was the last piece.

1:14.0

And now I'm ready to fucking build. Right?

1:18.0

So I think it's a, you know, I think it's an efficiency.

1:25.0

I think it's a, you know what I realized?

1:27.0

People use tools for efficiencies and I use emotion and perspective and insight.

1:33.0

And so it's funny how I think about this article.

...

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