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The Jasmine Star Show

How to Take Advantage of Holiday Sales without Lowering Your Prices

The Jasmine Star Show

Jasmine Star

Business, Social Curator, Business Strategy, Business Tips, Instagram Growth, Photography, Online Marketing, Entrepreneurship, Jasmine Star, Marketing, Social Media, Social Media Strategy, Start A Business, Photographer

4.92.8K Ratings

🗓️ 7 December 2021

⏱️ 12 minutes

🧾️ Download transcript

Summary

When I was 9 years old, I desperately hoped for the starring role of Mary in our church Christmas play, but one look at me and the director whispered, “I have the perfect part for you!” Two weeks later my hair was slicked back into a tight bun, I wore a beard, and my name was listed next to the title “Angry Innkeeper” in the printed show program. Instead of floating onto the stage as the beautifully pregnant Mary, I choked on my fake beard as my theatrical debut was relegated to shouting, “I ...

Transcript

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0:00.0

Welcome back to another episode of The Jasmine's Starshow. Let's get into the Christmas

0:18.5

spirit with a bit of a story why don't we? Okay, when I was nine years old, I desperately

0:24.9

hoped for the storing role of Mary and our church Christmas play, but you know, the director

0:30.7

looked at me and whispered, just took one little look at me and was like, I have the perfect part

0:35.2

for you. And I was so excited. I was like, I can't believe this. Like, my church Broadway debut was

0:40.4

about to happen two weeks later. My hair was like back into a really tight bun and wore a beard

0:47.4

and my, like the name that was listed next in the printed show program was angry in keeper.

0:56.3

Okay. So instead of floating on to stage, like, oh, I'm beautifully Mary and I'm pregnant.

1:02.1

I choked on my fake beard as my theatrical debut was relegated to shouting, I said, there's no

1:09.4

room in the end. Okay. So thankfully, my Broadway aspirations, they ended on that stage.

1:17.1

But that experience taught me that shouting on a stage in person or online. It's never a good

1:24.9

thing. Like you don't want to be the internet's angry and keeper. Oh, okay. So during the holidays,

1:30.5

customers are bombarded with advertisements. So it feels like if you're a business owner, you're

1:36.5

like, oh, then I must be shouting above the noise to get my business noticed. And I feel like a lot

1:42.6

of business owners are pulled into like this drama, this feeling of I need to price reduce,

1:47.8

I need to have flashy sales, I need to do all the buy one get one, I need to more, more, more.

1:53.0

And let's not forget to mention how frustrating it is when like the internet's bearded in keepers

1:58.3

are shouting the loudest like, you know, aka your competitors. And then they're out there just like

2:03.2

undercutting your prices. Like whatever in keepers are, they're like, there is vacancy and it is

2:08.7

cheaper. Okay. Should I stop with his analogy? Yes. This Christmas story. I think I've pulled it

2:13.1

far too long into this podcast. Okay. Ask yourself, what can you do in the holiday seasons? Well,

2:19.0

we should start with maybe things that you should not do. I don't think there's a right or wrong

...

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