How to Take Accountability for Your Marketing Screwups

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 March 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. What matters is staying humble, being open to receiving feedback, and owning up to your mistakes. Join us as we offer examples of our biggest marketing screwups and how we took accountability for them. We also share some tips to help you prevent these kinds of mistakes from happening again, plus so much more! Tune in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Take Accountability for Your Marketing Screwups. [00:35] Eric shares a story of a marketing screwup that “ruined everyone’s day.” [02:25] The importance of being open to feedback when you make mistakes. [02:40] A look at why Neil took accountability for a mistake that his team made. [04:30] Putting systems and procedures in place to prevent mistakes from happening again. [05:52] A live example that you can follow while you listen. [07:41] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	Today we want to talk about how to take accountability on your marketing screw up.
0:25.0	So Neil and I are both going to share some stories here.
0:27.7	I'm going to start off with one first and then I'll let Neil choose which story he
0:31.0	would like to share because we've all screwed up many
0:33.6	times on marketing so one for me is when I used to work at a startup I was leading
0:38.7	marketing at a startup a long time ago this is like got to be 13 years ago or
0:42.1	something like that and so what had happened was ago.
0:43.0	And so what had happened was I actually, our goal was to acquire more users for this online education startup.
0:50.0	And at the time, I believe when I first started, we're acquiring like 500 users a month.
0:54.2	And then after the first month, I think it got it up to like 1,500 or 2,000 a month or so.
0:58.2	So pretty significant bump.
1:00.0	But I wanted more growth, and that was what I was tasked with.
1:03.1	And so there was a deal company that reached out called AppSumo.
1:07.4	And so AppSumo reached out, they do software deals,
1:09.8	they try to get, you know, they try to run.
1:12.0	They'll say, hey, like, maybe you sell your software for $100.
1:15.0	You know, we'll sell it to our audience for $20 or so, but you're going to get a lot more customers
1:18.6	in return.
1:19.6	So you're going to get a lot more volume.
	...

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