How to Switch to Google Analytics 4 Before The July 1 Deadline With Chris Mercer
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 18 April 2023
⏱️ 59 minutes
🧾️ Download transcript
Summary
In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.
In This Episode, You'll Learn:
- 00:00 - Welcome Chris Mercer to Perpetual Traffic
- 00:02:12 Lack of interest in technical tasks and the importance of measurement
- 00:06:49 Emphasis on the importance of measurement and overemphasizing it
- 00:10:47 GA4 and its impressive total of unlimited features
- 00:20:17 Frustrations of using analytics reports and understanding general trends and patterns
- 00:27:16 The importance of a proper measurement strategy for Universal Analytics
- 00:30:33 Using Google Analytics 4's Story Lytic Framework to define engagement and tell a story through data
- 00:39:47 Challenges with efficacy of top-of-funnel campaigns in Google Analytics 4
- 00:46:20 The importance of rebuilding in Google Analytics 4 instead of migrating data from Universal Analytics
- 00:50:14 Using a measurement strategy to control marketing tools and tell a story
- 00:53:45 Free resources available to improve measurement strategy and connect with experts
Tools Mentioned:
LINKS AND RESOURCES:
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://perpetualtraffic.com/advertise-with-us/
https://www.activecampaign.com/
Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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