Welcome back to the game. This is a guest spot on Eric Ways podcast. He's the founder of Carrot, which is a very large company that helps creators get credit cards, kind of interesting business model. But this is a super, super business podcast. So I would say this is probably on the more advanced side. But we talk about obviously a little bit on the creator side of how they can build big businesses,

what I look at when I invest in companies and my philosophy around content as our competitive

advantage in the private equity space, enjoy. If I had that size audience, I'd already be

played. Put up or shut up. When I met you three years ago, you had just started on your

career journey. Since then, millions of followers. The reason people followed me

was because the systems were good. And so because the systems were good, they didn't need me

for the systems to work. When I look at creation of space who successfully actually actually

very minimal. I actually think creators are horrendously bad at picking product. Your constraint is

not that you're a 97 out of 100 on content. It's that

you're a zero out of 100 on monetization. That's a powerful concept right there. I think that when

people promote anything, they get backlash because anything that you give me that is not free,

you die. You're saying that people have followers with an end of influence. The point of short form

is one thing, which is to drive them to long. Would you invest in content creators?

Alex Formose might be the first creator billionaire, and he's built his business really differently

from other YouTubers of my follow like Mr. Beast.

Today, Alex shares why most creators are on a broken business model, the five ways to make money

from content, and how to turn your social media into a real business.

If you're a creator wanting

to grow, listen to this pod for 21 secrets from Hormozzi on how he did it. When I met you three

years ago, you had just started on your career journey. Since then, millions of followers

over 250 million arriving for portfolio companies. Is this where you wanted to be?

I don't consider myself a traditional creator. I had businesses and had businesses outside of this that aren't my face and anything.

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