How to support and celebrate living artists | Swizz Beatz

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4.1 • 11.9K Ratings

🗓️ 24 June 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Legendary hip-hop producer Swizz Beatz is on a mission to revolutionize the way artists do business. In this glorious talk, he shares some of the ways he's helping fellow creatives thrive, including a roving art fair that gives artists 100 percent of their sales, a new commission system for galleries to fund living visual artists and Verzuz, online musical celebrations that bring joy to fans -- and sales to musicians. "If we're not protecting the arts, we're not protecting our future," he says.

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Transcript

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0:00.0	I'm Elise Hugh and you're listening to TED Talks Daily.
0:07.0	Today on the show, we have a talk scored to music.
0:09.9	Appropriate, since it's a talk from the producer, entrepreneur, and art enthusiast Swizz Beetz.
0:15.4	In his TED 2020 talk, he shares ideas on how to make art better for the people who love it and for the artists.
0:21.9	It's a celebration of creativity, art, and music.
0:25.4	As he puts it, music makes people feel hugged.
0:28.4	So let's take some time to enjoy that feeling.
0:33.3	Having some type of support is very necessary when you're creative.
0:38.3	You know, there has to be something that's fueling that creativity,
0:42.3	that's fueling that fire that you have inside.
0:45.3	My love for music and creativity starts way back, way back.
0:49.3	Back in the South Bronx where I grew up, building 700 apartment 2E. I will go outside and all I would hear is music you go
0:58.5	around to the back park the DJs are playing it's a basketball game going on but then you would look at
1:03.7	the handball court and that handball court I have an amazing graffiti mural I don't know if it's from
1:09.2	Keith Herron or Fab Five Freddy. I was instantly
1:12.6	attracted to the creative. Music has been my therapy since day one. Anytime I get stressed out,
1:20.2	I'll go to the arts. I go to creativity. I go to music. Music make people feel hugged,
1:26.5	people feel loved.
1:27.8	And then I remember one of my uncles saying,
1:30.2	you should get into producing.
1:31.3	I'm like, what's producing?
1:32.5	You know, it started as a family-owned business
	...

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