How to Succeed in the Creator Economy with Roberto Blake
The Chase Jarvis LIVE Show
Chase Jarvis
4.8 • 641 Ratings
🗓️ 14 December 2022
⏱️ 75 minutes
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Summary
At the intersection of our creative work and our ability to use technology to scale, is a thriving creator economy.
Right now, as creative entrepreneurs, we’re in the middle of that intersection. Roberto Blake says, “It’s a great time to be a creator, monetize, and develop and scale our personal brands.”
But, we know it’s not always so clear. It’s also a confusing time. We hear a lot of advice coming from all directions.
Roberto Blake is a creative entrepreneur and founder of the Awesome Creator Academy. It’s no wonder he has a way of talking about this topic with laser precision. He’s a leading educator helping influencers and entrepreneurs build their brands. Roberto is the CEO of Create Awesome Media and he grew his Youtube channel from the ground up. He has over 500k subscribers and has posted over 1500 videos. He educates and inspires creators and entrepreneurs through his content, keynote speaking and his best-selling book, “Create Something Awesome: How Creators Are Profiting Their Passion in the Creator Economy”.
Highlights from our conversation:
- The framework for building a personal brand. 3:42
- Audit your available time. 9:22
- Diversification of revenue streams. 29:12
- Equitable exchange of products and services. 53:00
- Predictions about the future of the creator economy. 1:07
Enjoy!
Transcript
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| 0:00.0 | I think that this goes into what you talked about, conflicting advice, because you'll have |
| 0:03.6 | people who will preach the gospel of diversifying income streams. Then you'll have people who |
| 0:07.7 | preach the gospel of how that divides too much focus and people aren't effective at. And what |
| 0:14.6 | I don't hear people answering is more or less an affractive way to build on top of what you're already doing by taking the way |
| 0:24.0 | you're usually building your active income stream, your main income stream is usually people think |
| 0:29.3 | of it as their time and labor, but it's really about their skill because the time in labor would |
| 0:34.3 | be meaningless without their skill if they're doing anything that's specialized. |
| 0:38.1 | So if you have specialization, that is focus. |
| 0:40.8 | So now can I extract more from my specialization? |
| 0:44.9 | That's what I think diversification is. |
| 0:46.2 | I don't think it's spreading yourself thin. |
| 0:48.3 | It would be if you were doing different things. |
| 0:51.2 | What I think of is how do I extract more value out of the focus that I have in my |
| 0:56.7 | specialization? You've probably heard of the creator economy. And if you haven't, you might, |
| 1:03.8 | oh, that's intriguing. And if you have, you're like, yeah, yeah, I want to know more about that. |
| 1:07.8 | Well, what the creator economy is, it is very well articulated by |
| 1:14.1 | today's guest, which is Roberto Blake. Now, Roberto has, I mean, half a million subs on |
| 1:20.9 | Insta, 100,000 on a handful of other platforms. And he has created a living in a life for himself not only of |
| 1:30.8 | creating content for himself and brands and but in helping those of us who are |
| 1:37.8 | trying to make sense of this new economy and in just in a very approachable no nonsense style. |
| 1:46.6 | For example, if you're trying to get your new business off the ground and you don't |
| 1:50.6 | know if you should be on, you know, TikTok or YouTube or you're hearing from everybody |
... |
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