How to succeed in streaming

Marketplace

News, Business

4.6 • 8.5K Ratings

🗓️ 8 July 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Paramount just announced a merger with Skydance, a film production company. The hope is that adding Skydance’s offerings to its streaming platforms will boost subscriptions. But streaming is a finicky business, where you have to be a top-tier service to thrive. Also in this episode: Dynamic pricing technology could be profitable for retailers, some Chinese families seek gentler school environments and Americans visit South Korea as skin care tourists.

Transcript

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0:00.0	It's the sound of another sale on Shopify, the all-in-one commerce platform to start, run, and grow your business.
0:09.0	And thanks to award-winning help with an extensive business course library, Shopify is ready to support your success every step of the way.
0:18.0	Sign up for a one-pound per month trial period at shopify.co. UK slash marketplace 22 all lower case.
0:26.7	Go to Shopify.co. UK slash marketplace 22 to take your business to the next level today. Shopify.co. UK slash marketplace 22.
0:38.4	Oracle Cloud Infrastructure is a single platform for your infrastructure, database, and application development with AI built in.
0:47.0	An Oracle Sovereign Cloud helps you address requirements for location, access, and data residency.
0:54.0	Take a free test drive at Oracle.com slash Marketplace.
1:00.0	On the show today, we'll lead with the big corporate news story of the day, a story about
1:05.4	legacy and competition and the economy. From American public media, this is
1:10.5	Marketplace. This is in the marketplace.
1:20.0	In New York, I'm Kristen Schwab in for Kyrizdahl. It's Monday, July 8th. Good to have you with us.
1:26.2	One strategy, when things aren't going exactly as planned, is to hang up your hat and turn a new leaf.
1:32.3	Yes, that was too many metaphors. No, I am not talking about politics. I'm talking about streaming.
1:39.9	Last night, after months of dramatic negotiations, we learned the Redstone family's era near the top of the TV and movie pyramid will soon end.
1:49.0	Paramount, which owns the likes of CBS and MTV, announced a merger with the production company, Sky Dance.
1:55.7	That's the studio behind Top Gun Maverick and recent installments of the Mission Impossible series.
2:01.2	The deal comes as Paramount faces challenges in broadcast TV and film and
2:05.8	challenges to its streaming platform which has lost the company a ton of cash.
2:12.0	Still streaming is if if not already the present, certainly is the future. So what
2:18.9	can Skydance offer Paramount in a field dominated by Netflix.
2:23.0	Marketplace's Elizabeth Troval starts us off.
2:26.0	Paramount's iconic media assets like MTV Spongebob and The Godfather
	...

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