Budget isn't the variable of success, being consumer-centric is.

Our industry is getting really far away from that.

The Barbie execution, one on different relevance points,

like we're not trading on relevance enough.

Please give a word welcome as he makes his way to the stage.

It's Gary Vee! Gary, I would welcome you to Australia, but you know this territory very well, don't you?

Yeah, first of all, thank you so much.

It's really, really, really nice to be with everybody.

Yeah, I grew up in the wine business.

I launched an e-commerce wine site for my father's liquor store business in 1997 and so I was a very early advocate

of the expansion of Australian and New Zealand wines in the late 90s and early 2000.

So I've been here many, many, many times and have spent tons of time in Hunter Valley and Margaret River and Barossa and other places and so it's it's really one of my

favorite places in the world and it's really nice to be here.

So we have a room here of there's just over a billion dollars worth of budget in this room.

It's actually insane.

I'm interested.

So this is going to be a discussion if you guys want it to be. So stick your hand up, there's people with mics around, they'll give you a mic and then I'll throw to you when I'm ready.

But you are the best in the world, I think, by by a long way at being able to see around corners in the marketing space

So to the billion dollars in the room what is around the corner? You know it's interesting interesting I don't think that I actually see

around corners I think our you agree I think I think that this and you know it's I grew up marketing in a manner that was very

focused on driving sales because I don't know if any of you have a Soviet

immigrant father that owns a business, but my father

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