How to Stop Your Industry from Getting Stale
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 8 October 2014
⏱️ 7 minutes
🧾️ Download transcript
Summary
#QOTD - What are the first three sites you look at in the morning?
I always find that the best way to attack your own industry and innovate is to spend *zero* time in it. I spent an extreme lack of time in the wine industry, and I spent almost no time dealing with the "agency world" right now. I think I've been to like six other agencies because we had meetings there, but that is literally it. I don't read AdAge, I don't ask my senior people what they did at other agencies.
For me, my lack of industry knowledge, and my lack of education have actually allowed me to innovate even more. I go with what I think works, not with what everybody else in the industry is doing.
So pay attention to the food industry, or the rock-climbing business. The best way to not innovate is to pay attention to everybody else in the business, because they're just doing the same crap, too.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | On this episode, I bring zero energy. |
| 0:05.0 | I answer the questions extremely well, and I talk about, I don't know, I don't remember. |
| 0:11.0 | You keep asking questions. |
| 0:12.6 | I'll keep trying to answer them. |
| 0:15.1 | Hey everybody, this is Gary Vaynerchuk. |
| 0:19.5 | This is episode 25 of the Ask Gary V Show. |
| 0:22.7 | Fun fact about number 25. |
| 0:24.6 | Calvin Pryor, where is number 25 for the Jets. |
| 0:27.1 | First round pick. |
| 0:28.4 | Got to hurt yesterday. |
| 0:30.6 | Karthik asks, what do you look for when hiring creatives? |
| 0:35.6 | Karthik, a great question. |
| 0:38.4 | Creatives are a really interesting hire here at VaynerMedia because in the agency world, |
| 0:42.8 | the creative process is very romantic by my point of view, |
| 0:47.6 | meaning that a lot of people care about winning awards. |
| 0:50.4 | A lot of people want to make movies and TV shows and whatever reason they are now |
| 0:56.9 | and the advertising industry and they're caring more about the craft than they are about |
| 1:01.2 | the agenda, which is to sell coffee, to sell, whatever this thing is, to sell phones. |
| 1:07.6 | To me, what I'm looking for in creatives are people that are very creative and still |
| 1:12.1 | want to make the greatest creative that they're capable of, but also something that's grounded |
| 1:17.7 | in the fact that we're here to sell stuff. |
| 1:20.1 | If we don't ultimately move product or inspire people to donate or make them aware about |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.