So five years ago, this entrepreneur guy called Joe Chura hits me up to come to this event he produced called Go, which was all about getting people outside, to sweat, to reflect, and be inspired, which at least in part inspired Joe to start his own non-alcoholic beer company, Go Brewing. And he told me that I actually helped

plant the seed for this idea, which is kind of amazing and wild, as is the quality of the product.

I love it. I love the growing NA movement. And I wanted to be a bigger part of both. So I decided

to back Joe and to back Go and disclosure become an investor.

Go brewing isn't some marketing scheme, though.

It started with passion.

Joe tinkering and iterating in his garage before officially launching in 2023,

as one of the first breweries in the country fully committed to the NA path.

They brew everything in their facility just outside Chicago.

They're in over 5,000 locations now. And according to Nielsen, they're now the fastest growing brewery

in the nation. Their beers have won gold and silver at the best of craft beer awards,

two years in a row, and you can feel that level of care in every can. If you really want to

experience the full range of what they're creating, Go Brewing's Beer Club is the place to be.

Exclusive releases, you're not going to find anywhere else delivered straight to your door.

So visit gobrewing.com slash richroll 50 to get 50% off your first subscription order to Go Brewing's Beer Club.

8 is what time I typically go to bed, for those of you wondering how I manage working out at 4 a.m.

Because 8 hours of sleep is non-negotiable for me. As for ensuring I get 8 quality hours,

this is where 8 sleep comes in, a smart cover

that goes on your existing mattress and cools or heats each side of the bed from 55 to 110

degrees. So you can find your ideal sleep temperature and stay there all night. Why is this important?

What eight sleep does and does extremely well is ensure the optimal temperature conducive to optimal sleep, which it does by tracking your sleep and recovery automatically. No wearable required and using that data to make adjustments over time to hone in on exactly the best temperature changes throughout the night to produce

the deepest, most restorative sleep states. The result, up to 34% more deep sleep, individual results may

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