As always, a massive thanks to this week's sponsors: Anthropic: I use Claude AI every single day as a thought partner and business strategist. To become more efficient and solve problems more quickly and effectively, check out claude.ai/tyler today. Bilt: If you're not earning rewards from your biggest annual expense (rent and mortgage!), you might just be missing out. Learn more about their three new credit cards and how you can start earning rewards for your biggest expenses at joinbilt.com/tyler. Gelt: And I'll go to my grave with this one: the single biggest mistake I have made in business thus far is not prioritizing finding a tax strategist and partner before anything else. Go to joingelt.com/tyler to see if they can help your business find what it's been missing. And on to the show notes! Most financial advice assumes money decisions are rational. Spend less. Save more. Invest consistently. But in reality, our financial decisions are often driven by psychology, identity, and social pressure far more than spreadsheets. In this episode, Tyler sits down with Hannah Horvath, CFP and writer of Your Brain on Money, to explore why traditional financial advice misses the behavioral side of money — and why understanding your values matters just as much as understanding the math. In this conversation, Tyler and Hannah discuss: Why information alone rarely changes financial behavior How social comparison shapes spending and lifestyle choices Why defining “enough” is more psychological than financial How marketing profits from creating a sense of lack The hidden cost of hyper-convenience and digital isolation Why community and real-world connection matter more than we think The core idea: money is a tool, but if you don’t define what you actually value, it’s easy to spend your life chasing someone else’s version of success. If you’d like to explore more of Hannah’s work, you can find her newsletter Your Brain on Money, where she writes about the psychology and culture behind our financial decisions. And if the show’s been helpful, leaving a quick review on Apple or Spotify genuinely helps. Hope this gives you something to think about this week.