This is the Playbook.

It's Dave Meltzer here live at the Blue Wire Studios in the lobby of the win hotel in Las

Vegas with entrepreneurs, the Playbook, and have I got a special guest today.

Neil Dingra, welcome to the Playbook.

Thanks for having me, man.

Really appreciate it.

CEO of course and content creator of Ford Academy and doing a Ford event here in Las Vegas

as well.

Neil, I wanted to have you on because it's not a traditional world anymore.

And I believe that people don't understand the size, scope, and scale of the audience.

And that's the biggest inhibitor to what people are trying to do in content because they

don't understand the size, scope, and scale.

So they think they have to please everyone where you're a specialist in content, in specific

niches.

And those two niches probably are bigger than you can handle.

What has been your biggest lesson of the size, scope, and scale of the audience when

you're creating content to build a community?

That is an absolute great point and great way to start because people don't believe that

there's enough riches in the niches, right?

So there's so much there in whatever your subject matter expert in or whatever you're

passionate about, right?

So in my case, like you alluded to, maybe when I first started, I was only talking about

...