What's up, everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founder's Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. Today's episode is part of a mini-series that we are dropping this week.

Here's how it works. This week, we are focused on one crucial topic in business that is important to

builders, founders, and all professionals, and we'll be serving you double the content to make

the topic stick. This week's theme is how to start building. We're focusing on the mindset of an

entrepreneur and the skills you need to go from idea to reality. In today's classic episode,

I talk about a concept that I call builder's block, what I do to remedy it, and why I think builder's

block is a good thing. Let's hop into it. So, what is builder's block? Well, it's not something that

anyone has officially heard of, but I'll set the scene. Last night, after dinner, I was spending

some time thinking about the strategy for Morning Brews soon to be launched paid product.

Without going into too much detail, the product is a membership that helps accelerate emerging

business leaders' careers. It is a combination of content, community, and events, and the initial

team will include a product manager, a lead editor, and a community editor. So anyway, I was spending

some time thinking about how we can organize all of these ideas that we've thought of over the

last few months for this product, each of which would add value to business professionals in different

ways, whether it be helping them with public speaking, serving case studies to drive strategic

thinking, or office hours with entrepreneurs to learn how to better manage teams. But what I was

trying to do was start focusing the product. We had a ton of ideas, but not enough structure around

it. And how I was trying to do that was basically by asking myself, what is the MVB or the minimum

viable bundle of content, community, and events that we can offer that delivers on the promise

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