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Marketing School - Digital Marketing and Online Marketing Tips

How to Start Being Successful with Marketing | Ep. #521

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 3 January 2018

⏱️ 9 minutes

🧾️ Download transcript

Summary

In episode #521, Eric and Neil discuss how you can start to be successful with marketing. Tune in to hear specific ways you can achieve daily success as a content marketer. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Start Being Successful with Marketing [00:33] Establish a goal first, so you are not just shooting in the dark. [00:51] When you don’t have any set KPIs, it’s hard to nail anything down. [01:16] Once you have your KPIs, you want to break them down into specific small tasks that you need to complete in order to achieve them. [01:33] This way, as a marketer, you have a daily plan in order to hit your numbers. [01:48] A more specific goal would be to say, “I need to rank on Google for all the marketing-related terms.” [01:52] Then you do that by writing content and break your tasks down from there. You keep setting goal, upon goal, upon goal. It helps to break everything down into smaller bite-sized tasks. [02:26] You have to hold people accountable. [02:30] Their goal is to reach a certain number of YouTube viewers. To do this, they use a tool called 15Five and it checks in on your goals. [03:09] Document the process! [03:20] By the end of Q4, their goal is to have everything documented. In order to hand off your process to a new person and keep it seamless, you need to document your work. [03:55] You can use an internal Wiki to document your processes. [04:04] Document your wins and your losses so you can learn from them. [04:30] Eric and Neil found that when they gave more information before they asked them to become a lead, they are much more qualified and you collect more leads. [04:46] When they document, they also put in time stamps, because every six months to a year, they re-test they processes. [05:05] If you force people to Google Authenticate, you may lose business because people are worried about privacy. [05:44] You want to be able to have a feedback loop, but also use outside sources to gain knowledge about your company. Always be learning and innovating. [06:26] You’re going to make mistakes, but the key is to document and systematize everything. [06:47] Be ok with failure. [06:53] Eric received an anonymous feedback comment saying, “Less surprises, more planning.” However, they like to try new things very quickly and jettison whatever didn’t work. [07:30] That’s all for today! [07:32] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:56.0

I'm Eric Sue, and I'm Neil Patel,

0:58.0

and today we are going to talk about how to start being successful with marketing.

1:03.2

So number one, the first thing you want to do

1:06.4

is establish some kind of goal first,

1:08.9

so you're not just kind of shooting in the dark.

1:11.1

You gotta establish some kind of KPI first so you know where you're going a lot of people they just tend to dive into tactics that I'm still fall into this sometimes where it's like oh that sounds like a good idea let's go and do it but when you don't have any set k-pPI's when you don't have a goal you don't know what you're aiming for you

1:25.8

you're just kind of shooting in a dark so have that set up first before you

1:29.2

decide to jump into something new because in marketing it's really easy

1:32.3

especially you listening to this you're getting new tactics something new

1:34.4

tactics from us every single day.

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