Get ready to enter the Drive Time Show. from the bottom now we hit. We started from the bottom now we're

we started from the bottom now we're on the top top

new the systems to get what we got clean Dixon's on the hooks

I break down the books sees bringing some wisdom and the good looks.

As the father of five, that's where I'm a dive,

so if you see my wiping kids, please tell them hi.

It's a C and C up on your radio,

and now three, two three two one here we go Now I want to ask you this because it's kind of a science to it kind of walk me through this

what's your overall philosophy or strategy that you would recommend in promoting a

product on Pinterest? Is it creating an experience then?

Okay, so I'm working with a brand now called Darby Smart. And Darby Smart was started by a Wall straighter, but she loves crafting.

I don't know like her whole story,

but it's like pretty amazing, Nicole Farb.

And she is, I love what I'm doing for her there and you'll see she's got these amazing

kits she sells craft kits and they come in this really cool like Chevron box and

it's a monthly subscription. And so we came to her boards and it was basically a catalog.

It was mimicking her site.

Her site's actually really cool and colorful and very well presented and put together but her

Pinterest board was just her products it was just like a catalog of her products and so

but she wasn't playing she wasn't playing the Pinterest game so all of of a sudden, we've had 162% increase

in impressions and engagement

because of what we're doing.

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