Hey, so what you're about to hear is from Paul Jay Daly and a mentor's client that

Originally I ran into at agent 2021 down in Miami and we got to talk and he was a Ford D's

participant and we were just kicking off the mentor's program and I thought it would be great if he became a part of that

Originally he came in under image auto

I thought he was gonna come in as a mentor as part of that and in fact he went up selling that

Two days before we kicked off the mentor's program. We pivoted and

We went to an agency that had been running on the side coconut where he was really focusing on

two or three automotive

advertising so we

What you're gonna hear now is the first meeting with Gary and

Paul and his team as we kick off the mentors. I am Paul Daly aka Paul Jay Daly

I'm a founder and CEO of congruent creative agency

Talked about him our relationship my relationship with the VaynerMedia organization started man probably three years ago

basically the last three years I've been subscribed to the school of Gary Vayner truck in VaynerMedia and

Over the years become increasingly involved with them

I got a call from James or Sini the CEO saying hey, we're about to launch a program. It's called Vayner mentors

We haven't talked about it. We haven't announced it. We want to get some alpha

Companies in I think your company might be a good fit. You should consider an apply

So we did and after the consideration process we were one of the three companies selected for the alpha round all in all

Like I just trust that organization. I trust those men. I trust Gary

So we embarked on the trip crewed up and went to New York City

So what do you see becoming your core product as an agency?

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