How to Stand Out in a Crowded Market With Greg Connolly: Founder & CEO, Trifecta | #ThePlaybook 422

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 19 June 2021

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Greg Connolly, Founder and CEO of Trifecta Nutrition, discusses how his passion for entrepreneurship has led him to start five companies so far and also shares some of the most valuable insights he’s gained from building Trifecta into the largest organic meal delivery service in the U.S. Connolly and host of #ThePlaybook, David Meltzer, chat about topics including how entrepreneurs can transition from one industry to another, as well as how the right partnerships can elevate a brand in the mind of consumers. The pair also share their thoughts on how to incorporate your vision into the culture of your company. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the Playbook, I have Greg Connelly, founder and CEO of TriFecta,
0:06.0	and we're going to talk about the new Happy Meal delivered directly to your house and good for you.
0:14.0	Join me for all of this and more on the Playbook.
0:18.0	This is Entrepreneurs the Playbook.
0:20.0	For each week I bring you some of the greatest athletes, celebrities and entrepreneurs to talk about
0:26.0	their personal and professional playbook to success and what made them champions on the field and in the boardroom.
0:34.0	I'm your host David Meltzer.
0:36.0	I have Greg Connelly here, founder and CEO of TriFecta and I think he's on to a TriFecta.
0:42.0	He's had two huge exits before and now he's on to his third super success. Welcome to the Playbook Greg.
0:48.0	Hey David, thanks for having me.
0:50.0	Appreciate it.
0:51.0	You know, I start with this because it's very rare that I have someone on the Playbook that I actually knew
0:57.0	their company and was a big fan of their company before I became a fan of the CEO and the entrepreneur.
1:03.0	I just want to give everybody the background that I have utilized TriFecta as a consumer
1:09.0	far before I met Greg and wanted him to come on here.
1:13.0	This is one of the best discoveries.
1:17.0	I was so glad I knew it before COVID because it obviously fit even better into my lifestyle when I wasn't traveling 200 days a year
1:25.0	and just had extremely quality, healthy food to my door.
1:29.0	But for you, when and how did you get involved in this space and why did you get involved in it?
1:35.0	Sure.
1:36.0	So the quick backstory was an entrepreneur in the software space, you know,
1:42.0	lived in San Francisco for years and really, you know, after having some success in kind of the B2B software ecosystem,
	...

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