How to Speak So People Buy — The Psychology Behind High-Converting Presentations (With Colin Boyd)
The Graham Cochrane Show
Graham Cochrane
5.0 • 520 Ratings
🗓️ 14 October 2025
⏱️ 46 minutes
🧾️ Download transcript
Summary
What if teaching more was actually hurting your sales?
In this episode, I’m sitting down with Colin Boyd — one of the world’s top speaking and sales coaches, trusted by Amy Porterfield, Jenna Kutcher, and other top entrepreneurs — to unpack the psychology behind high-converting presentations.
You’ll learn:
✅ Why over-teaching kills conversions (and what to do instead)
✅ How to speak with stories and frameworks that inspire people to buy
✅ The “Lose-the-Sale Line” every entrepreneur needs to know
✅ How to remove resistance, increase desire, and reveal your vehicle — the 3 steps to presentations that sell
✅ How to sell from stage, webinar, or camera without feeling pushy
If you’re a coach, creator, or entrepreneur who wants to grow your income by communicating more effectively, this episode will change how you speak — and how your audience responds.
📘 Grab Colin’s new book One Presentation Away here: onepresentationawaybook.com
Chapters
00:00 Introduction to Colin Boyd and His Expertise
01:53 The Transformative Experience of Writing a Book
03:59 Understanding the Concept of 'Stage' in Communication
07:03 The Power of One Presentation
09:54 Common Mistakes in Presentations
11:46 The Importance of Removing Resistance in Presentations
23:04 The Power of Belief Shifting
24:22 Crafting Compelling Presentations
25:38 Building High Ticket Offers
28:58 The Importance of Decision Making
32:56 Creating Sacred Spaces in Offers 38:14 Starting Your Presentation Journey
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📕Graham’s Books
How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670
Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Graham Cochran show where each week I help you create more money, margin, |
| 0:06.8 | and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it. |
| 0:18.8 | Well, guys, this is a real treat. I have my good friend Colin Boyd on the show today. And Colin is a |
| 0:24.4 | world-class speaker, speaker coach, sales coach, selling from stage coach. He works with all the |
| 0:32.1 | big names, you know, whether it's Amy Porterfield or Jenna Coocher, all the people who have |
| 0:37.4 | killer presentations. They are doing great webinars. |
| 0:40.9 | Colin is the secret sauce. He's the ninja behind the curtain. He's like pulling the strings, |
| 0:45.0 | helping to make sure that their presentations convert and drive more sales, which is ultimately |
| 0:50.5 | why we do what we do. And so he's got a brand new book coming out. You could |
| 0:55.1 | pre-order it right now, one presentation away, become an irresistible speaker and convert more |
| 1:00.0 | clients. We're going to talk all about that today. So Colin, glad to have you on the show, |
| 1:03.7 | my friend. Hey, it's great to be here, Graham. Dude, how do you feel having written your first book, |
| 1:09.2 | because this is the first one, right? |
| 1:12.8 | Yeah, this is my first one. |
| 1:18.2 | It's funny, I attempted to write a few different books prior, and I got to like chapter three and then just just fell off the horse. |
| 1:21.5 | But this is the first time that I completed it. |
| 1:24.6 | And I think because I actually had some accountability, like I had a |
| 1:28.5 | publisher who was waiting for me to deliver it. So it was good. It was really good. I love the |
| 1:34.8 | idea of just being forced to condense your knowledge into some sort of format that is |
| 1:40.8 | applicable, but also easy to understand. So it was a cool experience. |
| 1:46.8 | Yeah, I think writing a book is a transformative experience. It makes you a better teacher. |
| 1:51.2 | And for you, I mean, you've been teaching and doing this stuff for so many years. |
... |
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