How to Showcase Your Worth Without Bragging

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 30 October 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you have to brag to build your personal brand? The answer is no. In this episode, I address the common confusion between personal branding and bragging, emphasizing the importance of creatively shaping your narrative to show off your skills without boasting. I share a personal anecdote highlighting this issue and provide practical advice for showing your professional worth, especially on LinkedIn. Topics covered include the significance of storytelling in conveying skills, creating diverse content on social media, and avoiding the overuse of self-promotion. I also discuss the importance of embracing video content and teaching others through your posts.

Transcript

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0:00.0	Hi, this is Alisa Likt, and this is Leave Your Mark the podcast, where I brew fresh
0:05.4	career advice with some of my most inspiring and successful friends.
0:09.6	It's professional advice that you can action immediately, whether you're just starting out
0:13.8	in your career or well on your way.
0:16.5	With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still
0:22.5	have time to post about it. Okay, let's just get into it because people confuse personal
0:31.1	branding with bragging and I hate bragging. And it seems like this is something that needs to be repeated. Recently, I was at a
0:39.7	cocktail party and I was introduced to someone who said her name was Lauren. And I said, hi,
0:45.8	Lauren. Nice to meet you. I'm a Lisa Licht. What do you do? She said, I work with ex-company.
0:53.0	And then the person next to us was like, oh, Lauren, come on. You don't work with ex-company. And then the person next to us was like,
0:54.8	oh, Lauren, come on.
0:56.7	You don't work with X company.
0:58.8	You are the president of X company.
1:02.2	So then, of course, obviously,
1:03.9	I'm not gonna miss an opportunity to say,
1:06.4	Lauren, I think you might get a lot out of my book on brand.
1:10.3	So you're the president?
1:11.6	Why did you downplay it?
1:13.6	And then the friend was like, oh, she was just being humble.
1:16.6	Okay, you know what?
1:18.6	A guy would never do this.
1:20.6	Let's just be clear.
	...

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