We are back with another boostly tune up mini series and I am in Spain helping Clayton

at Casano Granado in El Marra and we yesterday were focusing on the website.

Now it's about driving traffic to the website and Clayton wants to give Google ads a

ghost.

Let me just show the screen here.

So what we have here is Google ads campaign and what we've done is we've set up a very

specific campaign that is going to drive more people towards the website.

This is called bid on brand.

Now what this means and what this does is that if anybody is going to come onto the internet

and type in any of these combinations then Clayton and Casano Granado website is going

to come up.

This is bid on brand.

Now bid on brand basically means that when somebody goes onto the internet and types

in the business name the likes of booking.com etc are going to bid on your brand on Google

ads to make sure that they come up at the top of Google which is something that we don't

want to happen because when somebody Googles our name we want them to come to our website

and yet you can have a website you can have Google map etc but people click on the first

thing that they see.

Now you're thinking well why can book in.com do this?

Well it's because they put it in the T's and C's that you sign that you don't read.

So what we need to do is we need to fight fire with fire.

And the cool thing about doing this and using these keywords is that they are very unique.

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