Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife.

And here's your host, Dan Locke. How are you setting your prices? Are you charging by the hour? Are you charging by the project or by the value you

provide? Today, Dan shares how to strategically set your prices and instantly become more profitable.

Now, here's your host, Dan Locke.

Why am I spending a lot of time? Basically, I'm trying to convince you.

I'm trying to sell you on the idea why you charge higher prices.

Because most of the time it's not strategy. It's just limiting belief.

Okay? It's because if you want to, tomorrow,

you go back to your business,

you could you increase your prices yes or now?

You could.

It takes you a second to do it.

But it takes a lot of convincing

for you to be comfortable doing it.

That's why I'm spending the first chunk just to see,

okay, how high is high?

How much could you actually charge?

...