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Capitalism.com with Ryan Daniel Moran

How to Sell Your Business for the Most Money | 5 Hard Lessons From Leaving $3,000,000 On The Table

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8793 Ratings

🗓️ 2 September 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

If you're an entrepreneur with a sale in your future, this video will literally add millions of dollars to your bank account.

 

Drawing from my experience of selling my business for $16 million, I discuss five key points: selling when things are good, setting terms upfront, acting experienced, treating the sale like dating, and removing yourself from the business. 

 

I also highlight common mistakes and alternative options for financial security without selling. This comprehensive guide aims to help entrepreneurs achieve life-changing exits by implementing these practical tips.

 

00:00 Introduction: My $16 Million Business Sale
01:32 Why Timing Matters: Sell When Things Are Good
06:51 Setting Your Terms: Avoiding Costly Mistakes
10:55 Emotional Framing: Getting Buyers Excited
15:03 Choosing the Right Buyer: Treat the Sale Like Dating
21:36 Removing Yourself: Ensuring Business Independence
24:32 Conclusion: Maximizing Your Business Sale

 

If you own an ecom brand looking to get to $1M per year, check out my free playbook at https://capitalism.com/playbook-yt

 

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If you found this video valuable, give it a thumbs up (it really does help) and subscribe if you want help on your journey to $1M.

 

DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

Transcript

Click on a timestamp to play from that location

0:00.0

A few years ago, I sold a business for $16 million to a private equity group out of Dallas.

0:05.5

That was a life-changing event for me.

0:07.9

But I easily left $3 million to $5 million on the table.

0:13.2

Now, I thought that I was being smart by selling my business for an eight-figure exit.

0:17.9

But if I knew what I know now, then I easily would have left the deal

0:23.8

with millions more. The mistakes that I made were completely avoidable. So in this video,

0:31.0

I'm going to share with you how to get the most amount of money when you sell your business

0:34.7

so that you walk away with a life-changing exit.

0:37.9

If you're an entrepreneur who looks forward to a big financial win in your future, then this

0:43.7

video will literally add millions of dollars to your bank account when you go to sell your

0:48.3

business. I help entrepreneurs build million dollar brands. And once you get to that seven-figure milestone, we can shift our focus

0:58.2

to building up enterprise value. That's the amount of money that you'll put in your bank account

1:03.6

when you exit a business. Life changes when you hit that seven-figure milestone, for sure.

1:09.7

But you really accomplish freedom when you get a big financial windfall and that money

1:16.7

shows up in your bank account.

1:19.1

That's really when you have full choice and you can walk into the next chapter of your

1:24.3

life completely on your own terms.

1:26.8

So when does that happen? When should you

1:29.8

consider selling a business? And that leads me to point number one. Sell when things are good.

1:37.0

I hope I'm not insulting your intelligence here, but the best time to sell your business is when

1:42.6

things are good, not when things are stressful.

1:46.4

The most valuable business is the one that you would be happy to keep.

...

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