How To Sell Something For 50X The Price and Customers Are Happy To Buy It

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 24 July 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is it possible to multiply the price of your products and people will still happily buy them?

In this episode, Dan shares what he did on his Closer's Black Book, probably the most expensive book on sales and closing you can find as of now. Find out how he raised the price of the book to a thousand bucks and it still sells!

Transcript

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0:00.0	When I wrote this book, I was talking with my team and some people.
0:21.6	I said, I'm gonna do a book.
0:25.6	By the way, how much is a book usually?
0:28.6	20 bucks, 30 bucks, right?
0:31.6	And so we were thinking about pricing,
0:33.6	how much we charged for the book.
0:35.6	Now, you know it's not going to be $30.
0:38.8	Right. So I said, well, that depends on what's in the book.
0:45.4	The same information, the same knowledge, the same wisdom that's within this book.
0:51.5	Same professionals, they have paid anywhere from $5,000 to $15,000 for my high level
0:58.4	programs with the exact same information in this book. So I was talking with a few people. Well,
1:06.8	you know, how much you want to charge, Dan? $1,000.
1:14.3	Guess what?
1:14.9	What would be most people's reaction?
1:18.3	What?
1:19.1	Thousand bucks?
1:19.9	Who's gonna pay for that?
1:21.0	No one's gonna buy that, all that, right?
1:25.0	We can't, no, we can't sell that at $1,000, $999.
1:30.2	I said, maybe you can't, but I'm going to.
1:35.5	So I price it at $995.
1:39.5	And I tell people right on my site,
	...

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