Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we're going to talk about how to segment your email list for maximum response.

So Neil, why should people segment their email list and what does it even mean?

Well, what segment in your email list is although, so when you're segmenting your email list,

it's just like you may have a section that's just wants information, people who are buyers.

And by segmenting, you can end up sending people exactly what they want.

And another easier, probably better example of this is if I sold fitness products like supplements

or vitamins or workout clothes, I may segment my list into men and women because you're

not going to sell women the same top or shorts that you're going to sell men, right?

Typically, women have different style of clothing, different patterns, different fittings.

So you may end up segmenting your list because if you sent women an email about men's clothing,

the conversion rate is going to be much lower versus sending a woman an email about women's

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