Hey, it's Rachel Cook, your modern mentor. And today, I'm joined by Danny Worshay,

executive director of the Nielsen Center for Entrepreneurship and Professor of the Practice at Brown

University. And author of the new book, See, Solve, Scale. If you've ever had an aspiration

of entrepreneurship, or you just want to be more innovative in your day job,

then today's conversation is for you.

Danny and I talk about how incredible ideas actually come from a structured process.

We touch on the power of doing anthropological research, and we talk about why we should all

pay more attention to those moments of, huh, that's funny.

And now here's my conversation with Danny Worshay.

Danny Worshay, author of Sea Solve Scale. I am so delighted. You were willing to join me on Modern

Mentor today. Welcome. Thank you so much. Willing. I was eager. Very excited to do it.

Wonderful. I love my guests eager and also caffeing. I was eager. Very excited to do it. Wonderful.

I love my guests eager and also caffeinated.

I hope you were both of those things.

You don't want to see me caffeinated.

So I'm just naturally caffeinated.

Fair enough.

So, Danny, I have lots of questions for you today.

And I'm so excited to dive in, but I would love it if you would give us just the 10,000 foot overview of your book, C, solve, scale.

Well, first of all, I'll tell you the impetus, which was that I never thought about writing a book until many of my students kept coming to me and saying,

you are not doing the third step of the process

that we learned from you in the classroom, which is to scale. And I paused and I said,

...