How to Scale Your Reselling Business with AI
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 12 May 2026
⏱️ 50 minutes
🧾️ Download transcript
Summary
In this episode of the GaryVee Audio Experience, I sit down with the team at the We Got Sole Podcast to discuss the evolving world of reselling and culture. I explain why I believe reselling is a better business education than college and why the current "soft" sneaker market is actually a massive investment opportunity. I also dive into the importance of your reputation as a moat and why being a "nice guy" is a long-term business strategy.
You’ll learn about:
- My "hire fast, fire faster" management philosophy
- Why I’m bullish on vintage comic books and fictional character cards
- How to use AI tools to scale your business solo
Transcript
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| 0:00.0 | Some follow the noise. |
| 0:03.3 | Bloomberg follows the money. |
| 0:05.4 | Because behind every headline is a bottom line. |
| 0:09.3 | Whether it's the funds fueling AI or crypto's trillion dollar swings, |
| 0:13.8 | there's a money side to every story. |
| 0:16.5 | And when you see the money side, you understand what others miss. |
| 0:20.8 | Get the money side of you understand what others miss. |
| 0:22.3 | Get the money side of the story. |
| 0:25.3 | Subscribe now at Bloomberg.com. |
| 0:33.9 | Every little kid now can sit and literally be in their room and have the power of 13 employees. |
| 0:34.6 | That's insane. |
| 1:11.6 | So you have to become incredibly good at vibe coding or using AI tools to scale you to get better information. But what you would learn if you're 50 is like I'm going to actually do it because I need to know it well enough because this is a skill that's going to be so important that if I always outsource it, I'll never really know it, so I'll never be able to judge it over the next 10 years. This is the Gary Vee Audio Experience. Gary, thank you so much for coming on. Like, sincerely, obviously we've known each other for seven years or something like that, and I've been a fan for a decade and it's just such an honor to have you. So for being on the council. Happy to be here, boys. Cool. You are seen as like a, I don't even know how to say it, you're seen as a Titan in this culture world and someone whose opinion is very much so trusted. So to get started, we got some hot topics. We want to ask you. We want your vulgar opinion. Okay, please. Please don't hold back. I won't. The context on this one, you may have seen it on social. |
| 1:45.2 | One of the most viral moments of all time at a Got Soul event is Meek Mill negotiating at our event and bartering for a pair of sneakers. The same thing's happened with Fat Joe. It's happened with other celebrities. And there's a huge discourse over should celebrities, rappers, famous people be negotiating with resellers for prices on their sneakers or should they just take the price? So should rappers and famous people be |
| 1:49.2 | negotiating for their sneakers? It's none of my business. Here's what I mean by that answer. |
| 1:54.7 | I obviously have seen that. In a negotiation there's a two-way marketplace and there's an exchange |
| 2:00.2 | happening. Some people, if there's an exchange happening. |
| 2:01.6 | Some people, if they bought an expensive pair of rare Jordans, |
| 2:06.3 | are gonna be as a reseller, and I've been, |
| 2:08.4 | by the way, what's crazy is I've been on both sides of this. |
| 2:11.2 | As a kid, there were people with clout and importance |
| 2:14.7 | negotiating with me, and then I became someone who could do that. |
| 2:20.3 | I don't, I, let me, let me break this all down, |
... |
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