How to Scale Your Content Outreach | Ep. #398

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 September 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Your Content Outreach 00:35 – Content outreach is about reaching out to people to promote your content 00:48 – You don’t just write a content, you have to market it as well 01:05 – Content outreach starts with the foundation 01:19 – More than anything else, your content has to be GOOD 01:43 – The Skyscraper Technique by Brian Dean is a great strategy 01:48 – Create a list of website and social media users that you’re going to do outreach too 02:00 – You don’t want to keep hitting up the same people because they’ll get tired of hearing your song and dance 02:10 – Some will stop responding and some will flat out ignore you from day 1 02:35 – Eric uses Hunter and FindThatEmail in finding email 02:49 – JustReachOut is great in finding editors and publishers 03:02 – An outreach tool like Mixmax works well too 03:31 – You want to have your emails 10-15% customized 03:41 – Doing outreach is a time consuming game, but if you’re consistent it will pay off 04:03 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:49 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Your content is useless if it never makes it in front of your target audience. Have a list of people who will consistently promote your content and then rotate your content between them. In writing emails to people, make sure things aren’t fully templated. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of Marketing School.
0:56.0	I'm Eric Sue and I'm Neil Patel
0:58.0	and today we're going to talk about how to scale your content outreach.
1:02.0	So what does that mean? What is content
1:04.0	outreach, Neil? Content outreach is all about reaching out to people who can
1:09.8	promote your content. When you write content, it doesn't mean that it's going to do all right?
1:15.0	Think about it.
1:16.0	If you're doing content marketing, there's two parts to it.
1:18.8	One is the content.
1:20.0	The second is the marketing.
1:21.8	To get more traffic and to market your content in most cases because you won't have an audience which is fine you have to do outreach
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.