4.8 • 2.3K Ratings
🗓️ 14 October 2025
⏱️ 86 minutes
🧾️ Download transcript
LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/
In this hard-hitting Dropping Bombs episode, Ken Goodrich shows exactly how he went from an IRS wipeout with only a two-man crew to orchestrating multi-million-dollar exits. From the flashlight-with-Dad origin story and reading The E-Myth 33 times (and later co-authoring the trades edition with Michael Gerber) to teaming with the Wizard of Ads, Ken reveals why most owners crash before they cash out—and the 3-year plan he uses to sprint a business from busted to bankable.
Here’s the real playbook: join a best-practice group, quantify everything, and buy momentum—if the phone’s ringing, there’s value. Tell a story that sells so buyers line up. Steer clear of MCA debt (or renegotiate fast), remove bottlenecks, recruit killers, and spot nine-figure opportunities hiding in plain sight. If you’re serious about scaling—or selling—this is your wake-up call to document, differentiate, and sprint for 1,000 days.
🔗 Resources
🌐 Ken Goodrich’s Website — https://www.kengoodrich.com
📲 Follow Ken on Instagram @goodrich.ken & @thekenerator
🧠 Wizard of Ads — https://wizardofads.com
🌐 Goettl Air Conditioning & Plumbing — https://www.goettl.com/
🔌 Kenerator — https://kenerator.com/
📚 The E-Myth Books:
-The E-Myth: Why Most Businesses Don't Work and What to Do About It (https://a.co/d/1e4IaUe)
-The E-Myth HVAC Contractor: Why Most HVAC Companies Don't Work and What to Do About It (https://a.co/d/8uQItpj)
-E-Myth Plumber & E-Myth Electrician (Coming Soon)
Watch the full-length video version of any Dropping Bombs episode here on YouTube.
Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he’s mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.
LightSpeed VT is Brad’s brainchild—the world’s leading interactive training platform. It’s built to make your team sharper, faster, and more effective, without wasting time or money. Whether you’re a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:
https://www.lightspeedvt.com/
Brad’s also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/
This isn’t just a video. It’s a wake-up call. Watch it. Share it. Act on it.
Closer School: https://www.closerschool.com/cs
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| 0:00.0 | The IRS comes in, they take everything, and then everybody quit. I had two guys stay. |
| 0:04.7 | So you had a little dude, a little legitimate little dude. |
| 0:07.6 | I did. |
| 0:08.1 | And everyone addict. |
| 0:09.1 | So it was me, Vince, and I had $3,000 cash. Within two years, I became the leader in residential HVAC times five. |
| 0:18.2 | I started buying small, broken businesses. I know how to walk into a broken |
| 0:22.4 | business and fix it like that. We went from 300,000 last year to 3.9 million and 6, 7 months. |
| 0:28.8 | You started with nothing. You got the internet. You got the best practice group. You got |
| 0:33.3 | technology. I literally built this thing with sticks and rocks and I'm the best there's ever been. |
| 0:39.3 | Would you rather buy one or build one after doing both? Which one's smarter? |
| 0:47.7 | What it is, Brad Lee back again with another episode of dropping bombs today in the studio, folks. |
| 0:53.3 | I got a real treat for you especially |
| 0:55.4 | if you like growing massive companies and more importantly exiting for millions and millions of |
| 1:01.5 | dollars this dude's done it all ken goodrich is in the house so up ken how you doing man thanks |
| 1:07.0 | for having me well thanks for being here folks if you guys don't know this, dude, this guy is an entrepreneur, CEO for |
| 1:12.9 | Gettle Air Conditioning and Plumbing, Yes, and ARS. |
| 1:17.0 | Like, you got a million different things going on, but always in the home services space. |
| 1:21.3 | Why so? |
| 1:22.1 | Well, that's where I started, but just to clarify, now I'm the chairman of the board of Gettle. |
| 1:27.4 | I built and built, founded and built, yes, and was the president and founder of ARS back in the day. |
| 1:38.1 | So would you sell Gettle for? |
| 1:42.7 | High nine figures. |
... |
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