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Welcome to Before Breakfast, a production of IHeart Radio.

Good morning.

This is Laura.

Welcome to the Before Breakfast podcast.

Today's tip is to think about how to explain what you do.

A very simple formula works for a great many people and can quickly show others the value that you add.

In her book, LinkedIn Profile Optimization for Dummies, author Donna Sardula has a great template for the

About section of your LinkedIn profile. Basically, you say, I help individuals or businesses or

whoever your target audience is do X so they can achieve Y.

As in, I help homeowners make their homes more energy efficient so they can save money and help the planet.

I help biotech companies figure out the regulatory process so they can bring new drugs to market.

I help make sure the employees of our construction company have everything they

need so they can focus on their jobs. I love this. You get specific about who you help, and you emphasize

how you are helping them achieve their goals. You say why your work matters.

This is really powerful.

Indeed, it might be worth hopping over to LinkedIn to update your About section right now.

But you don't have to reserve this formula for an about section.

It works in general conversation, too.

I am sure we have all been asked at one point or another what it is that we do.

I might say I'm a writer, and then people say, oh, well, what do you write about?

Or they quickly drift off if they don't actually want to hear about it.

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