How to Run a 7-Figure Coaching Business in 20 Hours per Week
The Graham Cochrane Show
Graham Cochrane
5.0 • 520 Ratings
🗓️ 16 September 2025
⏱️ 30 minutes
🧾️ Download transcript
Summary
Most coaches think the only way to make seven figures is to work 50, 60, or even 70 hours a week. But what if I told you that you could actually hit seven figures in just 20 hours per week?
The truth is, it’s not about working harder — it’s about working smarter.
In this episode, I’m going to show you the three biggest shifts that helped me scale while working less: specifically, how I generate millions per year working only 5-10 hours per week. If you’re tired of grinding and ready to stop working so hard, stick with me.
Chapters
00:00 The Myth of Hustle Culture
07:06 The 80-20 Rule: Working Smarter
14:05 Leveraging Group Coaching for Success
20:21 The Importance of Pricing for Value
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How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670
Rebel: Find Yourself by Not Following The Crowd
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Transcript
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| 0:00.0 | Welcome to the Graham Cochran show where each week I help you create more money, |
| 0:06.0 | margin, and meaning in your life. |
| 0:08.9 | I'm your host, of course, Graham Cochran. |
| 0:11.5 | Let's get into it. |
| 0:17.6 | Most coaches think that the only way to make seven figures is to work 50, 60, even 70 hours a week. |
| 0:25.5 | But what if I told you you could actually hit seven figures a year in just 20 hours a week? |
| 0:31.2 | Well, the truth is you can because it's not about working harder, it's about working smarter. And in this episode, I'm going |
| 0:39.7 | to show you the three biggest shifts that help me scale while working less, specifically how I |
| 0:44.8 | generate millions per year working about five to sometimes 10 hours per week. So if you're tired of |
| 0:50.8 | grinding and ready to stop working so hard, stick with me. I got you. So if you're working more, if you're tired of grinding and ready to stop working so hard, stick with me. |
| 0:54.9 | I got you. |
| 0:55.5 | So if you're working 40 hours a week or more, I'll say it that way, and you haven't reached |
| 1:01.8 | a million dollars a year in your business yet, we got some work to do. |
| 1:06.0 | In fact, if you aren't making a million dollars a year and it's taking you more than 20 hours a week |
| 1:12.4 | to even hit a million dollars a year you're doing it wrong okay and I want to help you if you want |
| 1:17.2 | to work more that's your prerogative but most people want other things in addition to their work |
| 1:21.7 | they want to make the money they want to make and they want to have a family or they want |
| 1:26.4 | to take care of their health and they want to travel and not have to live the laptop lifestyle, which is not a lifestyle you want to live, meaning you don't ever actually take a vacation. You just work in beautiful places, okay? Those are two different things. I don't mind working in a beautiful place, but that's not a vacation, okay? So if you want more out of life, then you should cut your work hours in half. And that's what I help my clients do all the time. But most people think that you have to choose. Like Graham, I would love to work less, but I don't want to make less. I'm like, I never said that. I think you can probably 2x to 10x what you're making now and work half as much. And those numbers are pretty |
| 2:03.2 | conservative and reasonable because most people overwork and are underpaid. Most entrepreneurs, |
| 2:08.6 | especially, they work way harder than they did when they worked a 9 to 5 job and they make |
| 2:13.8 | maybe the same amount, if not less. So, and I mean profit. I'm not talking about revenue. |
| 2:17.7 | Revenue doesn't impress me, okay? Profit, how much do you actually get to keep, right? That's what matters. So there's two things going on here. One is a cultural lie, and the other is sort of a personal lie, like a mental block that we have. The cultural lie is easy to attack because it's out there and we can point a finger at it, but it's real. |
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