How to Reverse Engineer Your Brand's Path to Success

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 12 November 2019

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's episode is a full meeting from a VaynerMentors session. VaynerMentors is VaynerMedia’s premium consulting service focused on helping $3M-$25M businesses unlock meaningful growth and scale. Think McKinsey meets BlackStone. You gain access to everything you need from me and my executive team. We talk about macro branding strategy and micro religion on how they need to build their brand and reverse engineer their business by focusing on the consumers, which will ultimately lead to more B2B sales.

Transcript

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0:00.0	Hey guys, before today's episode of the podcast, I want you to text me 212-931-5731.
0:07.4	If you don't, you're missing out.
0:08.7	I'm putting all my eggs in the fucking text basket.
0:11.3	212-931-5731.
0:12.8	This is the Gary V. Audio Experience.
0:19.2	What's up guys?
0:20.2	On today's episode of the podcast, Gary has a meeting with a company called Harvest Dental
0:25.3	where he goes really into building brand and how to reverse engineer their consumers
0:29.7	that way they can build even more businesses in the B2B world.
0:33.3	Hope you enjoy.
0:34.3	How many people have that condition?
0:36.0	Oh, I mean, baby boom generation.
0:39.3	Early days?
0:40.3	I mean, you're going to have 75% losing all their natural dentition in the next system
0:45.9	years.
0:46.9	I see.
0:47.9	So it's a big, you know, it's the maturity of, so it's a market that's entering into its maturity.
0:56.8	Why is this now happening at the scale that it's happening in comparison to 50 years
1:01.7	ago?
1:02.7	Is it because people are living longer or people grinding their teeth more often?
1:05.4	I mean, those are two.
1:07.4	Is this a little food?
	...

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