How to Remove Friction and Win Over People’s Business
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 26 September 2021
⏱️ 26 minutes
🧾️ Download transcript
Summary
Today's episode is a classic GaryVeeTV segment! One of the most important things your business can do for the end consumer is to create as little friction as possible for them to consume your content or buy your products. In this fireside chat, we discuss how the internet enables the business to remove the friction now more than ever before and I give some tactical tips on things I'm doing to remove friction in my own endeavors.
Enjoy! Let me know what you thought.
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Transcript
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| 0:00.0 | This is the Gary V. Audio Experience. |
| 0:05.0 | Are all travelers born? |
| 0:07.0 | Or do you think there's something that can be taught? |
| 0:10.0 | It can be made that way. |
| 0:11.0 | I think entrepreneurship is a talent. |
| 0:13.0 | But I think anybody can advance a skill since it's also a skill. |
| 0:19.0 | So look, I tomorrow can start the process of becoming a much better basketball player than I am right now. |
| 0:25.0 | I can work on my left hand, I can take 100 jump shots. |
| 0:29.0 | But the reality is I wasn't born to be LeBron James. |
| 0:34.0 | And so for me, I absolutely believe it's a natural talent. |
| 0:38.0 | And there are absolutely people who from day one know how to sell lemonade, know how to flip CDs, know how to start startups. |
| 0:46.0 | And more importantly, have an incredible relationship with fear and the know. |
| 0:50.0 | And so do I believe that somebody who's never been an entrepreneur, who was a straight-a student, |
| 0:56.0 | and a corporate animal their whole lives, starting a venture, could practice for a decade and get better at it? |
| 1:01.0 | Yes, I do. |
| 1:02.0 | Do I believe that person is going to outperform a born and bred entrepreneur that has put in the work and fully had that was talents? |
| 1:09.0 | No, I do not. |
| 1:10.0 | And I think that fear is part of it. |
| 1:11.0 | I mean, that's one thing in your story part of something that I experienced quite a bit as entrepreneur is fear. |
| 1:16.0 | So I think maybe that's the part that if you're able to overcome that, you have a better success. |
| 1:20.0 | You look, I mean, entrepreneurship is wildly predicated on your relationship with losing. |
| 1:26.0 | And a lot of people that are born in certain families in certain situations and certain networks and structures demonize losing. |
... |
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