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Channels with Peter Kafka

How to Reinvent a Magazine, with Wired’s Katie Drummond

Channels with Peter Kafka

Vox Media Podcast Network

Technology, Tv & Film, Business News, News

4.4585 Ratings

🗓️ 28 May 2025

⏱️ 48 minutes

🧾️ Download transcript

Summary

Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue. That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a couple of years. As we discuss, Wired has always done interesting and important work — but when Katie got to it, she had a plan to inject it with new life. And it turns out that this plan had Wired perfectly situated to thrive during the Trump 2.0/Elon/Doge era. Also discussed here: Tech’s actual view of Trump; how Canadians actually view America; and how to give yourself a Condé Nast glow-up. Help us plan for the future of Channels by filling out a brief survey: ⁠voxmedia.com/survey⁠. Thank you! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

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0:08.8

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0:31.8

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0:40.4

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0:48.7

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1:00.7

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1:13.0

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1:26.9

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1:30.0

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1:34.3

Hey, this is Peter, and I want to ask a small favor of you.

1:37.6

It's easy.

1:38.5

We're planning the future of channels, and we want to hear from you how we can make this show even better.

1:44.3

So please go to voxmedia.com slash survey to give us your feedback. Thanks.

1:55.9

This is channels with Peter Kafka. That is me. I'm also the chief correspondent and business insider.

2:02.4

And today we're talking about how you take a media property that's been around for a long time

2:06.5

before the internet and find a way to bring in new eyeballs and new revenue. That property is

2:13.5

wired, the place that told you about the internet before the internet even existed,

2:18.5

and the person who's reviving it is Katie Drummond, who's been running the property for

2:22.9

a couple of years. And as we discussed, Wired has always done interesting and important work.

...

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