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Girlboss Radio

How to refresh your brand, with Olivia Christian, brand strategist

Girlboss Radio

Girlboss Radio

Entrepreneurship, Business, Careers

4.41.9K Ratings

🗓️ 18 March 2020

⏱️ 45 minutes

🧾️ Download transcript

Summary

On this week's episode of Girlboss Radio, Sophia chats with Olivia Christian, a brand strategist and Vistaprint brand ambassador who went from working in politics to helping small business owners and side hustlers craft their identity and tell a captivating brand story. Because when you know how to tell people who you are, what you do, and why you do it—well—you’re able to open doors for yourself, your business, and so much more. Tune in to hear how Olivia moves past failure and fear, her tips for networking, and the key elements that go into a winning elevator pitch. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at [email protected]

Transcript

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0:00.0

Hello, it's me, your host, here, Sophia Amruso, founder and CEO of Girl Boss, and this is Girl Boss Radio.

0:16.0

On Girl Boss Radio, we talk a lot about the many twists and turns our career paths take and today's

0:25.2

episode is no exception. I'm chatting with Olivia Christian, a brand

0:28.9

strategist who went from working in politics to helping small business owners and side hustlers tell their

0:34.9

brand story.

0:36.4

We are big fans of Olivia here at Girl Boss, which is why she is also joining us as a speaker

0:41.3

at the upcoming Girl Boss Rally.

0:43.0

At the Girl Boss Rally, you'll hear from tons of experts on marketing, finance, and so much more.

0:49.0

And Olivia will host a very special workshop presented in partnership with Vista Print.

0:54.0

It's all about helping you craft your very own brand story

0:58.0

so you can better market yourself and your small business.

1:01.0

By the way, I want to thank Vista Print

1:03.1

for helping us bring you today's episode.

1:06.0

And I'm so happy they are committed

1:07.8

to helping us bring you practical and valuable lessons

1:10.8

like today's show.

1:12.3

But let's get back to the show and why I'm so excited

1:14.7

for you to listen to my conversation with Olivia up ahead. Olivia is someone who

1:19.1

grew up thinking a life in politics was the path for her.

1:23.2

And then after some time spent working in politics,

1:25.8

she realized she could also help people in a different way

1:28.6

by helping them figure out how to craft their own brand identity

...

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