How to build a lasting brand with Suzi Weiss-Fischmann, co-founder of OPI

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 11 March 2020

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Suzi Weiss-Fischmann, widely known as the First Lady of Nails, is the co-founder and creative visionary behind OPI. On this episode of Girlboss Radio, she joins Sophia Amoruso to talk about how she rebranded the professional nail industry in the '80s and '90s (with a lasting impact still felt today), how as a Hungarian-born woman she became the embodiment of the American dream, and what her process is for coming up with those iconic nail polish color names season after season. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at [email protected]

Transcript

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0:00.0	Hi, it's me Sophia Amruzzo, founder and CEO of Girl Boss, and you're listening to Girl
0:11.3	Boss radio.
0:20.0	Everybody's nail game is on point these days and I know I'm not the only person who loves to see crazy nail art on
0:23.9	Instagram. Whichever way you spin it, the nail game, is a pretty big industry.
0:29.4	But if we go back a few decades in time, well, nail polish used to just be nail polish.
0:36.0	It was bland.
0:37.0	It was a thing you grabbed at the drugstore on a whim.
0:40.0	Or maybe you got a fresh manicure, but you weren't really paying for the brand on the bottle.
0:45.0	That all changed with a little company called OPI.
0:48.0	Yes, that OPI.
0:50.0	It's the go-to nail polish for a lot of us, and today's show we're going to hear from the co-founder and brand ambassador for OPI
0:57.7	Her name is Susie Weiss Fishman and she's known as the First Lady of Nails.
1:03.0	She actually co-founded OPI with her brother-in-law
1:06.0	and it started out as a dental product supply company 40 years ago.
1:12.0	Stay tuned for my chat with Susie.
1:14.0	We talk about why she wanted to grow
1:16.2	OPI to be a lifestyle brand that would elevate nail color beyond just being an accessory.
1:21.0	She also talks about what it's like to grow into your role as a CEO and how you can delegate
1:26.1	tasks to other people. I feel like I had a new mentor while listening to Susie and I think you will too.
1:32.4	Here's our conversation.
1:38.8	Welcome to Girl Boss Radio, thank you so much for joining me.
1:41.8	Oh my pleasure.
	...

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