How to Rebrand Your Website Without Losing Organic Traffic #1749

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 May 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rebrand Your Website Without Losing Organic Traffic. [00:30] Changing the name of your website using a 301 redirect. [00:50] Rebranding is not as simple as a 301 redirect though: Changing the internal links. [01:32] Getting an overview of your internal links using Screaming Frog. [02:10] Using marketing to spread awareness of your new brand. [02:31] Your homepage has the most link equity. [03:00] Be ready to wait a few weeks or months to recover traffic. [03:06] Doing the entire rebrand at once and submitting it to Google Search Console. [03:33] Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Screaming Frog Ahrefs Ubersuggest Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:49.5	Today, we're going to talk about how to rebrand your website without losing organic traffic.
0:57.2	So with your website, if you want to interchange your name, the simplest thing to do is
1:01.8	a 301 redirect.
1:03.1	And everyone knows this.
1:04.5	You do a 301 redirect from your old domain name to your new domain name.
1:08.0	You still can potentially lose a little bit of traffic, but typically it bounces back fairly
1:12.7	quickly within a few months.
1:14.6	But it's not that simple.
1:16.6	I'll start off with some of the things that you need to bind up when doing a rebrand.
1:20.8	Some of the things are one, you need to actually change all your internal links.
1:24.9	So you can't just do a 301 redirect.
	...

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