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The Game with Alex Hormozi

How to Really Learn Sales and Marketing | Ep 287

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.94.4K Ratings

🗓️ 25 March 2021

⏱️ 10 minutes

🧾️ Download transcript

Summary

Actual over theoretical. Today, Alex (@AlexHormozi) talks about the importance of growing your experience in sales and marketing rather than just reading books and putting theories to the test.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:14) - Alex felt like his life wasn’t any different after he read books

(2:58) - How did you develop your scale of marketing? And then how did you develop your scale of sales?

(4:45) - The problem is most people don't believe in their product and they don't care about their prospects

(7:42) - If you just stick to reading books about learning, you’re procrastinating. Go out there and actually practice the skills!

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, love that you're listening to the podcast. If you ever want to have the video version

0:04.8

of this, which usually has more effects, more visuals, more graphs, you know, drawn out stuff,

0:09.2

sometimes it can help hit the brain centers in different ways. You can check on my YouTube channel.

0:13.3

It's absolutely free. Go check that out if that's what you are into. And if not, keep enjoying the show.

0:18.4

My conclusion was I wouldn't read a book unless I executed everything in the book.

0:23.8

Welcome to the game where we talk about how to get more customers, how to make more

0:26.7

requests when how to keep them longer in the many failures and lessons we have learned along the

0:30.3

way. I hope you enjoy and subscribe. What's going on everyone? Happy whatever day it is that you

0:35.2

were watching this. I get messages all the time, all the time and comments about what are your

0:41.0

favorite books and maybe in another video or podcast, I will do a do an exploratory, you know what I mean

0:47.5

of the books that have been most influential. But for me honest, I didn't really start reading

0:54.0

a ton until after I had made a lot of, you know, a relatively high amount of money, right?

1:00.2

And I started reading when I had more time, right? So it would be kind of backwards from me to say,

1:05.7

hey, these are the things that created my success. When in reality I feel like I started reading

1:09.6

when I had the time and be like, oh, this is really interesting. And so I think that to kind of

1:16.8

make this story full circle, before I even started my first business, I was definitely a seeker,

1:22.0

which is like you're just looking for something, you're searching for something that's, because you

1:25.8

just realized that something's wrong with your life, right? And that's kind of how I felt when I had

1:29.8

my, my consulting job, which is what I took after college. And during that time period, I read all the

1:35.4

time. And I remember realizing after six or 12 months of just reading book after book after book

1:41.6

of self-help and, you know, personal development and like all that kind of stuff, that my life was

1:46.8

literally the same. And I remember this was like kind of like a jarring moment for me, because I

...

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