There's probably no one more powerful, impactful, or driven in the Chinese fashion industry

than Vogue China editor-in-chief, Angelica Chung. I first met Angelica at dinners during

Fashion Week and then visited her in Beijing in an office tower where she's overseeing

one of China's most important fashion publications, but has also become the

de facto consultant to fashion executives from around the world who are trying to get an insight

into China's increasingly complex and massive fashion industry.

At Voices in 2016, I wanted to talk to Angelica about reaching the elusive Chinese millennial

consumer.

Let's get right into it.

In this conversation we had with you in a few months ago, everyone's been kind of, this

year's been really tough for the industry, flat growth, slowdown in China.

But you said as you looked ahead to next year, you were cautiously optimistic.

Tell me why.

Well, I'm not an economist, so I didn't look at any figures.

I mean, my view was based on my gut feeling and how I felt by just living in China.

You know, what caused the drop was the whole anti-corruption campaign?

Basically, there was a height where it was because spending, and that was basically gifting. The money came in from

government or big corporations. So when that was cut down, and then the real spending came here,

so you feel there's a huge drop. But that huge drop is actually that part was artificial spending. So the actual

consumption, I feel, organic consumption from real consumers has been growing. The reason being

that it means there's real wealth accumulating in China. People are getting more wealthy,

and people do have more cash to spend.

...