“There is no book for how you need to live your life,” says Rana Campbell, Founder and “chief dream driver” of Dreams in Drive, a podcast that helps millennial creatives take their dreams from park to drive. In just six years, the podcast has grown to 300 hundred episodes, has had a million downloads and streams in over 80 countries. 

With a full-time job, Dreams in Drive is Rana's side hustle.  Throughout her whole life, she has been a storyteller committed to sharing others’ journeys of success. Today you'll hear her discuss how she's turned her passion into a viable revenue stream through the process of planning and executing with efficiency. 

In today's discussion you'll hear Rana share: 

• The importance of planning ahead.
• How to create structure to maximize effectiveness and efficiency.
• The need for a strong support system–balance is a myth.
• Convincing guests of your credibility.
• Ways to repurpose your content.

Quotes

• “You really have to become good at selling yourself. You have to sell the value of your platform. Even if by definition, you don't have the numbers that showcase typical value to people. (28:18-28:35 | Rana)
• “If you're a founder, LinkedIn should be your best friend. LinkedIn is a very slept-on social media network.” (27:05-27:11 | Rana)
• “Being able to build on partnerships. And also making sure that I was also reaching out to guests who had larger communities. Because although my podcast wasn't huge at the time, I was still an avenue through which people could tell their stories to an audience that they hadn't reached before.” (27:59-28:17 | Rana)
• “You have to be strategic. You have to really think and be a grassroots guerrilla marketer, especially if you aren't investing a lot of money in ads, or you don't have a huge marketing budget. There are still ways to grow organically. That is important.” (30:21-30:37 | Rana)
• “Know what your number is. Everyone has a number. What's the number that you're trying to hit? How can you hit that number and not have to stress yourself out about it.” (37:50-38:00 | Rana)
• “You have to plant seeds, even if you don't have the soil yet.” (35:53-35:58 | Rana)

Connect with Rana Campbell:

Instagram Rana | http://www.instagram.com/rainshineluv

Instagram Dreams in Drive | http://www.instagram.com/dreamsindrive

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