From Side Hustle to Seven Figures Through Their Service-Based Business, with Kelley Lentini and Berkeley Minkhorst Founders of House of Nomad

Dear FoundHer...

Lindsay Pinchuk

Entrepreneurship, Small Business, Bobbi Brown, Careers, Female Founder, Entrepreneur, Pivot, Ceo, Marketing, Business Owner, Business, Women In Business, Foundher

5 • 854 Ratings

🗓️ 29 November 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“If not now, when? What’s the worst that could happen?” says Kelley Lentini of co-founding House of Nomad, a full service interior design firm and homewares brand, with partner Berkeley Minkhorst. The two met while Kelley was working at Restoration Hardware. They bonded over a love of travel and design, believing that travel fosters creativity. They started their business as a side-hustle, taking design clients in their spare time. Two initial investments helped set the stage for success: professional photography of their project and lawn signs that they placed int their client's yards. Eventually they took their side-hustle full time, and soon launched a retail component of their business. House of Nomad is a 7-figure full-service interior design firm and homewares brand founded on the notion that travel fosters the best creativity.

Key takeaways from today’s conversation include:

Reinvest back into your business.
Leveraging your success. There are great grassroots marketing opportunities. Take them.
Riding out the initial scary period between cutting the cord with your corporate job and first seeing wins from your side hustle.
For those with visual products, the importance of investing in photography and using it–with press, influencers, and advertisements– to your best advantage.
Test concepts, have a proof of concept before you make a giant investment in a new revenue stream.

Quotes

• “You can't get woe is me, feeling sad about this and that. You can’t get negative. You have to stay positive. I think that positivity and hopefulness is what brought Burke and Deke into my life and changed everything.” (42:34-42:48 | Kelly)

• “My mentor is Kelly, it's my husband, it's my friends. It's my family. I've got to talk about things. You have to put it out there. I think the more you're open to putting yourself out there, and the more you're able to talk through things, the easier everything becomes. Everyone's learning through experience.” (43:06-43:29 | Berkeley)

• “It's staying positive. If you can't keep a good attitude, starting a business is so hard.” (45:52-45:59 | Kelly)

Connect with Kelley Lentini and Berkeley Minkhorst:

Instagram | http://www.instagram.com/houseofnomaddesign

Instagram | http://www.instagram.com/shophouseofnomaddesign

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Transcript

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0:00.0	Dear Founder, as you know, there's no blueprint for entrepreneurship.
0:07.3	You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything
0:11.9	that you do.
0:13.1	But without a doubt, the journey is worth every single second that you put into it.
0:18.3	I'm Lindsay Pinchuk, host of the Dearer Founder podcast. I say this because I've
0:22.7	lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly.
0:29.3	I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things
0:35.6	starting, growing, nurturing, and in some cases, even
0:39.2	selling a business. Together with some of my closest contacts, I'm here to help you find your
0:44.1	own success, whatever that means to you. The ride as a founder is the ride of your life. So come on
0:50.2	and join me for another episode that will get you one step closer to reaching your
0:54.3	own founder goals. Welcome back to another episode of Dear Founder. I'm Lindsay Pinchuk,
1:00.4	your host, and I am so excited for you to meet today's guests. Callie Lentini and Berkeley
1:05.9	Meancourced were an absolute pleasure to talk to. They are the epitome of female founders who hustle.
1:14.5	I love their story because they started it as a conversation. They started their business as a
1:21.6	conversation. It was a dream. It was something that they talked about. Then they started small. They started it
1:29.6	as a side hustle. And then they built upon each experience, as you will hear them outline in
1:35.7	today's conversation. And today, they have a business that is actually two businesses in one.
1:43.2	House of Nomad is a full design service entity,
1:48.0	but it is also a store, both an online and in-person retailer for the most amazing housewares.
1:57.6	If today's conversation inspires you, I want you to share it with a friend or share it on
2:01.8	social media. Tag me. I'll absolutely come say hi. And you should absolutely tag House of Nomad as well.
	...

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