How to Rank Higher Than Wikipedia | Ep. #1051

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 June 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank Higher Than Wikipedia [01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete. [01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top. [02:40] Backlinko ranks well, because his posts are high-quality. [03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them. [04:15] Neil recommends updating your content whenever you get traction. [04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.). [05:09] That’s it for today! [05:15] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how you can rank higher than Wikipedia
1:01.0	or any of these other big media properties for that matter.
1:04.0	And we thought we would do this episode because I know a lot of you guys have been complaining
1:08.0	to Eric and I are bringing up, not necessarily complaining that, hey we got this site, we're really struggling to outrank you
1:15.4	know Amazon or Wikipedia or IMDB or CNN or Forbes or whatever it may be and
1:21.8	these sites take up a lot of the organic listings and there's tons of them
1:26.0	But that doesn't mean that you can't outrank them and there's many different tactics that you can to outrank them and Eric and I wanted to go over some of them today.
1:34.7	Yeah, so the first thing I'll say is this. I actually like it when I see so let me give you
1:39.7	example if I'm doing keyword research let's say I'm doing doing keyword
	...

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