How to Rank Higher on Google (Without Doing SEO) | Ep. #690

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 June 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO) [00:58] Check out Google Rank Brain. [01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant. [01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant. [02:07] User experience is one of the most important aspects of a website. Optimize user experience. [02:20] Try UserTesting or UsabilityHub to examine your site. [02:45] Nothing beats talking to your users and hearing what they like and don’t like. [03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback. [03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares. [03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized. [04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices. [04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything. [05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times. [05:36] When optimizing for user experience, make sure you’re running A/B tests. [05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop. [06:27] That’s it for today! [06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we're going to talk about how to rank higher on Google without doing SEO.
1:02.0	Neil, I'm looking at you. I'm like he's looking at the camera so for all
1:06.2	you guys listening to the podcast we also have videos work in the videos we found
1:09.7	Eric. Well they're supposed to go on your channel too, but you can go to my channel.
1:13.0	Go growth everywhere, but they should be on your channel too.
1:15.5	I haven't, I don't think I've uploaded any of them.
1:17.5	What will we send them to you?
1:18.5	I don't think I upload the email, or even open the email, my bad.
1:22.5	All right, so you can go to Eric's channels
1:24.4	to find the video version.
	...

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